Case Studies

Detecting Coordinated Threats Hours Before Anyone Else

Across five industries, AI Uniti identified coordinated narrative attacks 6–18 hours before traditional social listening tools raised an alert giving teams time to respond before the damage was done.

12.8 hrs
Avg. early detection
13,051
Coordinated accounts flagged
5
Industries
major retail brand
Labor dispute amplification during peak season
A coordinated network targeted the bank during Q3 earnings season, seeding false narratives about loan defaults and exposure to commercial real estate debt. The campaign aimed to suppress stock price ahead of earnings announcement.

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With Traditional Monitoring
  • Boycott hashtag trending Friday evening (Black Friday week)
  • Volume: 28,000+ posts in 6 hours
  • #BoycottBrand reached trending position at 8:00 PM
  • Alert sent to communications team at 9:30 PM Friday
  • Weekend news cycle: Multiple articles published
  • Customer service: Overwhelmed with inquiries
  • Sales impact: Weekend traffic down 12% in key markets
AI Uniti Behavioural Intelligence
  • Coordination detected 9 hours earlier (11:30 AM Friday)
  • 3,124 accounts synchronized across X, TikTok, Instagram
  • Core network: 124 accounts seeding content, 3,000+ amplifying
  • Campaign timing: Deliberately planned for Black Friday week
  • Content strategy: Emotional appeals, shareable video content
  • Amplification tactics: Influencer coordination detected
Evidence
  • ✓ Network structure: 124 core + 3,000 amplifier accounts mapped
  • ✓ Timing analysis: Campaign kickoff coordinated at 11:30 AM
  • ✓ Content templates: 8 primary narratives being replicated
  • ✓ Influencer coordination: 23 micro-influencers participating
  • ✓ Historical data: Network previously targeted 2 other retailers
  • ✓ Attribution: Labor advocacy groups + external amplification
9 Hour Early Warning
  • Activated crisis response at 12:00 PM Friday (before escalation)
  • Expedited resolution discussions with labor representatives
  • Prepared employee communication acknowledging concerns
  • Briefed store managers on potential customer questions
  • Coordinated with customer service on messaging
  • Prepared social media response addressing core concerns
  • Published transparent statement at 3:00 PM (before trend peaked)
The Result
✓ Campaign failed to achieve intended viral spread
✓ Transparent response received positive media coverage
✓ Labor dispute: Resolved over weekend (constructive dialogue)
✓ Weekend sales impact: Limited to 3% (vs projected 12%)
✓ Customer sentiment: Brand transparency appreciated
✓ Employee relations: Improved through transparent communication
MAJOR PHARMACEUTICAL COMPANY
Anti-vaccine disinformation during product launch
During the launch of a new vaccine, a coordinated disinformation campaign amplified false safety claims across TikTok, Facebook, and Telegram. The campaign aimed to damage brand reputation and reduce uptake during critical launch window.

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With Traditional Monitoring
  • "Safety concerns" hashtag trending on TikTok (6:30 PM)
  • Volume: 12,000+ mentions in 3 hours
  • Sentiment: 78% negative
  • Alert sent to crisis management team at 7:45 PM
  • By this time, local news outlets had picked up the narrative
  • Evening news broadcasts featured "concerns" at 8:00 PM
AI Uniti Behavioural Intelligence
  • Coordination detected 11 hours earlier (8:15 AM same day)
  • 2,341 accounts synchronized across TikTok, Facebook, Telegram
  • Video content analysis revealed 23 unique templates being replicated
  • 89% of "concerned parents" accounts were created within 48 hours
  • AI-generated voiceovers detected on 64% of TikTok videos
  • Campaign originated from 4 core accounts with disinformation history
Evidence
  • ✓ Network visualization: 2,341 coordinated accounts mapped
  • ✓ Content analysis: 23 templates with 847 variations
  • ✓ Account analysis: 89% newly created (clear red flag)
  • ✓ AI detection: 64% synthetic voiceovers identified
  • ✓ Attribution: Linked to known anti-vax coordination network
  • ✓ Timeline: Complete 11-hour sequence documented
11 Hour Warning
  • Activated crisis team at 9:00 AM (10+ hours before trend)
  • Briefed medical affairs team with coordination evidence
  • Prepared fact-based response with credible medical experts
  • Coordinated with platform trust & safety teams
  • Proactive outreach to health media with evidence of manipulation
  • Published response video before campaign reached critical mass
The Result
The campaign failed to achieve viral spread. Media coverage focused on manipulation tactics (not false claims). Brand reputation was maintained throughout launch window. Sales projections were on target and unimpacted. Regulatory disclosure: Documented as attempted manipulation
GLOBAL MINING CORPORATION
ESG activist campaign during shareholder vote
Environmental activist groups coordinated a social media campaign to influence shareholder voting on a major mine expansion project. The campaign amplified environmental concerns and called for institutional investors to vote against the expansion.
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With Traditional Monitoring
  • Environmental hashtags trending on X and Instagram
  • Peak activity: Tuesday 2:00 PM - 6:00 PM
  • Engagement: 45,000+ interactions
  • Alert sent at 3:30 PM Tuesday
  • Financial media coverage: Wednesday morning
  • Institutional investor inquiries: Wednesday afternoon
  • Shareholder vote: Thursday morning
  • Response time: >24 hours (insufficient for investor outreach)
AI Uniti Behavioural Intelligence
  • Coordination identified 18 hours before traditional monitoring
  • Initial seeding: Monday 8:00 PM (coordinated campaign kickoff)
  • 1,847 accounts participating across X, Instagram, Facebook, Reddit
  • 12 core activist groups coordinating messaging
  • Content calendar revealed planned escalation for Tuesday
  • Targeting strategy: Focus on institutional ESG-focused investors
Evidence
  • ✓ Network map: 12 activist organizations coordinating campaign
  • ✓Content calendar: Planned escalation timeline revealed
  • ✓ Targeting analysis: ESG investor accounts being mentioned
  • ✓ Historical pattern: Same network orchestrated 3 prior campaigns
  • ✓ Timeline: Monday 8PM - Tuesday 6PM sequence documented
  • ✓ Amplification tactics: Coordinated hashtag usage mapped
18 Hour Warning
  • Convened crisis team Monday 11:00 PM (same evening as detection)
  • Prepared comprehensive ESG response by Tuesday 6:00 AM
  • Proactive outreach to key institutional investors (Tuesday morning)
  • Provided evidence of coordination to investors (transparency)
  • Published detailed environmental impact data (Tuesday 10:00 AM)
  • Arranged calls with top 10 institutional holders (Tuesday)
  • Documented campaign coordination for regulatory disclosure
The Result
The shareholder vote pass 68% in favour with a comfortable margin. Institutional investors appreciated transparency and early outreach. Media coverage was balanced (including the companys ESG track record)
Board Feedback: "Early warning was critical to managing this"
GLOBAL MINING CORPORATION
ESG activist campaign during shareholder vote
Environmental activist groups coordinated a social media campaign to influence shareholder voting on a major mine expansion project. The campaign amplified environmental concerns and called for institutional investors to vote against the expansion.

‍
With Traditional Monitoring
  • Environmental hashtags trending on X and Instagram
  • Peak activity: Tuesday 2:00 PM - 6:00 PM
  • Engagement: 45,000+ interactions
  • Alert sent at 3:30 PM Tuesday
  • Financial media coverage: Wednesday morning
  • Institutional investor inquiries: Wednesday afternoon
  • Shareholder vote: Thursday morning
  • Response time: >24 hours (insufficient for investor outreach)
AI Uniti Behavioural Intelligence
  • Coordination identified 18 hours before traditional monitoring
  • Initial seeding: Monday 8:00 PM (coordinated campaign kickoff)
  • 1,847 accounts participating across X, Instagram, Facebook, Reddit
  • 12 core activist groups coordinating messaging
  • Content calendar revealed planned escalation for Tuesday
  • Targeting strategy: Focus on institutional ESG-focused investors
Evidence
  • ✓ Network map: 12 activist organizations coordinating campaign
  • ✓Content calendar: Planned escalation timeline revealed
  • ✓ Targeting analysis: ESG investor accounts being mentioned
  • ✓ Historical pattern: Same network orchestrated 3 prior campaigns
  • ✓ Timeline: Monday 8PM - Tuesday 6PM sequence documented
  • ✓ Amplification tactics: Coordinated hashtag usage mapped
18 Hour Warning
  • Convened crisis team Monday 11:00 PM (same evening as detection)
  • Prepared comprehensive ESG response by Tuesday 6:00 AM
  • Proactive outreach to key institutional investors (Tuesday morning)
  • Provided evidence of coordination to investors (transparency)
  • Published detailed environmental impact data (Tuesday 10:00 AM)
  • Arranged calls with top 10 institutional holders (Tuesday)
  • Documented campaign coordination for regulatory disclosure
The Result
The shareholder vote pass 68% in favour with a comfortable margin. Institutional investors appreciated transparency and early outreach. Media coverage was balanced (including the companys ESG track record)
Board Feedback: "Early warning was critical to managing this"
TECHNOLOGY PLATFORM COMPANY
Privacy breach narrative during regulatory review
During a government regulatory review of platform privacy practices, a coordinated campaign amplified false claims about data breaches and unauthorized data sharing. Campaign aimed to influence regulatory decision and drive user attrition.
‍
With Traditional Monitoring
  • Privacy concerns trending Wednesday 3:00 PM
  • Hashtag: #DeleteYourAccount reaching 50K+ mentions
  • News coverage: Tech media publishing concerns by 5:00 PM
  • Alert sent to legal and communications teams at 4:15 PM
  • User churn: +340% deletion requests Thursday morning
  • Regulatory inquiry: Formal questions received Thursday
  • Stock impact: Down 4.1% Thursday trading
AI Uniti Behavioural Intelligence
  • Coordination identified 12 hours earlier (3:00 AM Wednesday)
  • 4,892 accounts synchronized across X, Reddit, Facebook
  • Network analysis: Campaign originated from competitor-linked accounts
  • Content strategy: Deliberate timing to influence regulatory review
  • False claims: No actual breach occurred (manufactured narrative)
  • Amplification network: Mix of authentic users + coordinated accounts
Evidence
  • ✓ Network map: 4,892 accounts, core of 47 orchestrating
  • ✓ Attribution: Links to accounts associated with competitor
  • ✓ Timing analysis: Coordinated to coincide with regulatory meeting
  • ✓ Content analysis: False breach claims, no factual basis
  • ✓ Amplification tactics: Coordinated hashtag usage documented
  • ✓ Historical pattern: Similar campaigns during prior regulatory events
12 Hour Early Detection
  • Convened crisis team at 4:00 AM Wednesday
  • Commissioned third-party security audit (immediate)
  • Prepared detailed rebuttal with technical evidence
  • Briefed regulatory authorities proactively (8:00 AM)
  • Published transparency report ahead of trend (10:00 AM)
  • Documented coordination evidence for regulatory submission
  • Provided users with factual privacy information
The Result
  • ✓ Narrative: Quickly debunked with technical evidence
  • ✓ Regulatory response: Acknowledged company's transparency
  • ✓ User churn: Limited to +45% (vs +340% without intervention)
  • ✓ Stock impact: Down only 0.7% (recovered within 2 days)
  • ✓ Competitive intelligence: Evidence submitted to regulators

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All case studies reflect anonymised engagements. Specific metrics are indicative outcomes based on AI Uniti’s detection capabilities and client-reported results. Individual results may vary depending on threat complexity, response speed, and organisational readiness.